Seasonal & Holiday

Amazon and Walmart Get Ahead of Black Friday to Edge Out Competition

SaleRemember when Black Friday was the start of the holiday shopping frenzy? Remember when you were able to enjoy fall without the barrage of Christmas ads in October? Those days are long gone. Since the unofficial end of the recession, retailers seem to be making up for lost time. Retailers also suffered last year because of bad weather—but it doesn’t usually snow in November, does it?

This year, you may have noticed that the space a store dedicated to seasonal items was split down the middle—Halloween on side, Christmas on the other. The Toys R’ Us toy Christmas toy catalog came to my house on Halloween—complete with outer cover designed to look like wrapping paper. Instead of enjoying candy (not that I’m complaining), my kids spent Halloween weekend poring over the toy catalog, diligently marking their Christmas picks. It’s becoming hard to explain to a four year old that Christmas is a long way off in kid time.VfFsy8u_

Most notably, Walmart and Amazon (arguable two of the biggest retailers in the world) kicked off holiday sales on Saturday, November 1. Black Friday deals are being promoted now, trying get ahead of the competition. Amazon typically has holiday deals at the beginning of November, but will be features on more products and hosting more frequent deals, according to USA Today. Look out for TWO daily deals on Amazon from November 1, right up until December 22.

downloadAmazon says that they will also increase the number of “lightening deals” from November 1 until the actual Black Friday weekend. These deals go on sale for a limited amount of time each day. Deals will go up every ten minutes with each day closer to Black Friday, says the Amazon spokesperson. Deals will most often be for cookware, electronics, and toys.

Other deals to watch for in the meantime:

  • Walmart will launch 20,000 more rollbacks beginning November 1 (more than last year). This is twice what they offer during the rest of the year. Walmart is also online price matching (watch out, Amazon). Check with your local store, though; this is only a test this year
  • Office Depot and Office Max have begun holiday deals laptops and touch screen computers through the 15th. The stores will also offer the usual “Cyber Monday” deals every Monday in November!
  • Sears will offer Black Friday deals two weeks early during the “friends and family” sale on Nov 9 (5-15% off). Some items will be available at an additional (yet unknown) “Black Friday” discount, on top of friends and family event.

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